This course is designed to
enable students to develop a
comprehensive understanding
of the business environment,
with particular emphasis on the
analysis of technological
developments, the changing
social environment and values,
the impact of globalization on
economic growth as well as
the economic interdependence
and uncertainty among
nations. Upon completion of
this course, students are
expected to possess the
capability to pursue thorough
analysis of the fast-changing
tourism and hospitality context
with application of the
concepts of strategic marketing
management of tourism and
hospitality industry. This
course teaches students how
to identify, develop, and
promote tourism and
hospitality products and
services. Issues such as
marketing, sales, advertising, and promotion for the tourism
and hospitality industry will be
explored, along with basic
planning and financial topics.
