This course will cover the
workings, operation and the
integrative activities of
major stakeholders in the
tourism and hospitality
industry. The student will
also gain knowledge on
managing and marketing a
service-oriented business
organization. Apart from the
scope and structure of
travel organizations it
provides an in-depth study
of the nature and distinctive
characteristics of each
sector of the entire tourism
industry, focusing on the
management, organization.
Apart from the scope and
structure of travel
organization and planning
of specific business
strategies for the various
entities in the local setting.
This will also involve the
analysis of the different
tourism industry sectors and
specific types of
businesses. It will also look into client profiling such as
travel motivations and
influences as it relates to
aligning strategic and
tactical solutions to the
business. The course also
identifies the employments
opportunities available in
each sector and
corresponding qualifications for the jobs.
